About Facebook Sharing

I would like to ask a few minutes of your time to explain that as a commercial photographer, I routinely share a selection of my images in various forms on this Facebook "Page" and my web site www.acuity9.com, for the enjoyment of the general public and as promotional material for my company Acuity9 LLC (dba Acuity9, Acuity9 Digital Photography, Acuity9 Digital Productions). Nothing makes me happier than to share the beauty the state of Florida has to offer. However, all published works are copyrighted and watermarked, and not authorized for any commercial use by any means, by any other entity. This commercial use prohibition extends to sharing, embedding or directly linking to anything other than the Acuity9 Facebook 'Home" Page, or home page of the Acuity9 web site themselves. As a basic fact, I constantly publish and remove work from my sites, and broken shares and links to my content would result anyway.

As I very much appreciate any enthusiasm for my images, and encourage every single “like” and non-commercial “share”, the exact purpose Acuity9 exists is to help businesses and the public with their important imaging needs, and what Acuity9 produces requires expensive professional equipment, planning, and time. This is the bane of a commercial photographer to “make it look easy”, when in fact it is expensive and quite often laborious. Those of us in Safety Harbor got an insight in what it takes to film a TV movie; the truckloads of gear and all the personnel, just to film each scene.

Using a simple example of my still photographic work, the single natural light photo below required six separate trips to Dunedin Weaver Park. On each trip, I held somewhat precariously, a seven-pound combination of an as-equipped, $4000.00 Nikon D850 camera body with a nearly $2,000.00 Nikkor 14-24 mm f2.8 lens, atop a $200.00 ten foot aluminum microphone boom. The camera was operated remotely via a $1,000.00 iPad Mini mounted at the grip of the boom. This was needed just so I could make the far dock visible in the image which normally would be blocked at ground level by the pier (note the differences in the two images- one from ground level, and the better image from atop the ten foot boom). Adding to the balancing act, I had to walk a step at a time to compose the shot to fit the far palm trees evenly into the picture, without being blocked by the closer tree branches, all while the sun was going down. I also had a second D850 present as a backup. Before I even hoisted the camera into the air, I validated my exposure by averaging four separate reflective light readings with a $600.00 Sekonic L-858D light meter. It took those six trips to Dunedin to get the light I finally wanted, albeit not the best sunset- because even in Florida, the most colorful sunsets don’t happen every day.

In essence, the resulting image required twelve hours of preparation and $8,000.00 of equipment to produce, not including the cost of the backup Nikon D850. The photo has the potential to be enlarged to billboard size and still be extremely sharp. It is important to understand that the Facebook image below is a low-res version, under 3 MB in size. Even still, take the time to enjoy it on something larger than a smart phone.  Imagine if you will, that the high-res version exceeds 50 MB in size. The uncommon, detailed beauty of the high-res image is the result of time, experienced consideration, professional equipment, and a little muscle soreness.

I discovered a business sharing an Acuity9 unfinished but published video project on their commercial Facebook page. This share could be viewed in turn by one of their customers on their page, which is an indirect promotion of their services from the work of Acuity9. This is a blatant failure of the design of Facebook sharing- the lack of control of commercial cross-sharing. Facebook alerts me to all shares, and I respectfully contacted the entity promptly to remove that share, and that request was politely performed in a timely manner. In my experience, most copyright infringements occur as a mistake, and this was certainly the case in this instance, yet there was no way for me to prevent it from occurring. However, I can't let a situation like this be ignored; if my published works get shared among "Commercial Entities A, B, C and D" and so on, my potential client base quickly becomes decimated as they all benefit from the work of Acuity9, and there would be no impetus for them to seek out Acuity9 as a customer.

I ask that everyone please be respectful of my work, and the profession of photography as a whole, and allow me the privilege in assisting your business fairly. My rates are reasonable for the experience, consideration and wide-range of professional equipment Acuity9 has invested in to represent your interests, your family, your expression that makes you singular in the world.

As I like to say; "Acuity9- See what you've been missing".

Thank you.

Dale Dervin

Result of the image taken atop the 10 foot boom- the far dock is in view
Result of the image taken atop the 10 foot boom- the far dock is in view
Ground level- the far dock is obscured
Ground level- the far dock is obscured