About Facebook Sharing

I would like to ask a few minutes of your time to explain that as a commercial photographer, I routinely share a selection of my images in various forms on this Facebook "Page" and my web site www.acuity9.com, for the enjoyment of the general public and as promotional material for my company Acuity9 LLC (dba Acuity9, Acuity9 Digital Photography, Acuity9 Digital Productions). Nothing makes me happier than to share the beauty the state of Florida has to offer. However, all published works are copyrighted and watermarked, and not authorized for any commercial use by any means, by any other entity. This commercial use prohibition extends to sharing, embedding or directly linking to anything other than the Acuity9 Facebook 'Home" Page, or home page of the Acuity9 web site themselves. As a basic fact, I constantly publish and remove work from my sites, and broken shares and links to my content would result anyway.

As I very much appreciate any enthusiasm for my images, and encourage every single “like” and non-commercial “share”, the exact purpose Acuity9 exists is to help businesses and the public with their important imaging needs, and what Acuity9 produces requires expensive professional equipment, planning, and time. This is the bane of a commercial photographer to “make it look easy”, when in fact it is expensive and quite often laborious. Those of us in Safety Harbor got an insight in what it takes to film a TV movie; the truckloads of gear and all the personnel, just to film each scene.

Using a simple example of my still photographic work, the single natural light photo below required six separate trips to Dunedin Weaver Park. On each trip, I held somewhat precariously, a seven-pound combination of an as-equipped, $4000.00 Nikon D850 camera body with a nearly $2,000.00 Nikkor 14-24 mm f2.8 lens, atop a $200.00 ten foot aluminum microphone boom. The camera was operated remotely via a $1,000.00 iPad Mini mounted at the grip of the boom. This was needed just so I could make the far dock visible in the image which normally would be blocked at ground level by the pier (note the differences in the two images- one from ground level, and the better image from atop the ten foot boom). Adding to the balancing act, I had to walk a step at a time to compose the shot to fit the far palm trees evenly into the picture, without being blocked by the closer tree branches, all while the sun was going down. I also had a second D850 present as a backup. Before I even hoisted the camera into the air, I validated my exposure by averaging four separate reflective light readings with a $600.00 Sekonic L-858D light meter. It took those six trips to Dunedin to get the light I finally wanted, albeit not the best sunset- because even in Florida, the most colorful sunsets don’t happen every day.

In essence, the resulting image required twelve hours of preparation and $8,000.00 of equipment to produce, not including the cost of the backup Nikon D850. The photo has the potential to be enlarged to billboard size and still be extremely sharp. It is important to understand that the Facebook image below is a low-res version, under 3 MB in size. Even still, take the time to enjoy it on something larger than a smart phone.  Imagine if you will, that the high-res version exceeds 50 MB in size. The uncommon, detailed beauty of the high-res image is the result of time, experienced consideration, professional equipment, and a little muscle soreness.

I discovered a business sharing an Acuity9 unfinished but published video project on their commercial Facebook page. This share could be viewed in turn by one of their customers on their page, which is an indirect promotion of their services from the work of Acuity9. This is a blatant failure of the design of Facebook sharing- the lack of control of commercial cross-sharing. Facebook alerts me to all shares, and I respectfully contacted the entity promptly to remove that share, and that request was politely performed in a timely manner. In my experience, most copyright infringements occur as a mistake, and this was certainly the case in this instance, yet there was no way for me to prevent it from occurring. However, I can't let a situation like this be ignored; if my published works get shared among "Commercial Entities A, B, C and D" and so on, my potential client base quickly becomes decimated as they all benefit from the work of Acuity9, and there would be no impetus for them to seek out Acuity9 as a customer.

I ask that everyone please be respectful of my work, and the profession of photography as a whole, and allow me the privilege in assisting your business fairly. My rates are reasonable for the experience, consideration and wide-range of professional equipment Acuity9 has invested in to represent your interests, your family, your expression that makes you singular in the world.

As I like to say; "Acuity9- See what you've been missing".

Thank you.

Dale Dervin

Result of the image taken atop the 10 foot boom- the far dock is in view
Result of the image taken atop the 10 foot boom- the far dock is in view
Ground level- the far dock is obscured
Ground level- the far dock is obscured

The Coming of the “Digital Dark Age”

You may not realize it, but due to our love and adoption for all things digital, we all are poised to suffer insurmountable loss in the history of humanity- the "Digital Dark Age".

In this era of digitizing everything- from financial and medical records to our photographic images, it is this last category- photography, where we might suffer the most.  Scientists and scholars agree that the incremental loss of the digital image record of your family, friends- and yourself, through accidental deletion of your digital photography will be catastrophic over time.  It is theorized by one Smithsonian curator, that within the time of several generations of our families, digital image loss will be so severe that it will be like that before photography was invented- no photographic record of you may exist.  Be forewarned, and do an Internet search for "Digital Dark Age" for a myriad of articles pertaining to the subject.

Think about the times you change cell phones- do you take the time to backup all of your pictures, or just accept the loss of candid photos you've taken and reset the old phone and move on?  Your "meaningless" images you have discarded are moments in time in your life- your "photographic record" that has just dwindled in history.  Multiply that by the times you ever had a hard drive die on your computer, a memory card failure, or plain lack of any sort of backup, and decades into the future, the the scholars predict the losses by the heirs of your remaining digital photographs will eventually ENSURE your entire life photographically will be rendered void- your photographic record simply will not exist.

We have all been seduced toward the Digital Dark Age by the conveniences of digital imagery- its easy "storability" and bulk production equally risks losing it all at once forever.  Our complacency in the importance of the protection of the images of special times in our lives will cost us all.  All our images- no matter how spontaneous or even "meaningless" they may seem, are important.  When was the last time you took a picture because the subject didn't actually have some importance to you? And even multiple backups are speculated to fail through simple loss, media degradation and technology obsolescence.

The simple solution is that we desperately need to start printing our images again.  Yes, I have a huge box of photographs I lug around in my life, with hundreds of old, "one-hour development" envelopes stuffed with printed pictures, many of which haven't seen the light of day since they were produced.  Yet, they EXIST.  On the other hand, I have literal thousands of digital images that too haven't been viewed in years, that do NOT "exist".

There are many avenues for you to print your most cherished images, making them available for friends and family to inherit, frame and display of happy reminders that you once existed in everyone's lives.  From personal printers to professional, large format "giclee" prints on archival paper that will last hundreds of years with care, you can stem the tide against the Digital Dark Age, and there is no better time than now to begin.

Or perhaps, the only thing left of you will be your epitaph.

Acuity9 is positioned to offer our images as visually stunning prints of the important times in your life- your photographic record, using archival pigments and paper that you will be proud to own, display and share with friends and family- virtually forever.  Contact Acuity9 today for more information- we care about your existence.

About Drone or “UAS” Operations

About Legal Commercial UAS Operation

Drones, or "Unmanned Aerial Systems" in FAA parlance, are incredibly advanced, remotely operated, highly controllable, camera, sensor or delivery platforms that are revolutionizing many different industries. A quality "entry-level" UAS from leading manufacturers costs an average of $1,500.00 and the price of this equipment rapidly climbs to tens of thousands of dollars when considering "enterprise" or "commercial" level systems, their payloads and their supporting equipment. Yet all obviously have one thing in common- they all have to overcome gravity for the relatively short time period that their on-board batteries allow.

In order to operate commercially- fly a UAS and get paid for it, the Federal Aviation Administration requires that the operator be certified under Part 107 of the Federal Aviation Regulations.  Certification under these regulations at the time of this writing. cover general, basic, safe operations of the UAS itself, and pertinent rules under this regulation that includes understanding of U.S. Airspace types, their boundaries and restrictions.  There are many ways for non-pilots to study for this test- fee-based ground schools are growing in popularity.  Ultimately, a test is taken for another fee, and the test has to be passed with a 100% passing grade.

Licensed aircraft "Pilots" have to take the same test, but do not require training.  Their prior training and experience as a pilot- far greater and more in-depth than needed for UAS operation as one would assume, allows them to view a brief online review of the regulations pertinent to UAS operation, and take the test at no cost.

Some thirty to ninety days, and after paying yet another small fee, an FAA "Remote Pilot" license card is mailed to the applicant, and she or he can legally now legally fly a UAS for profit.  The card looks like the following, and assures you as the customer your chosen UAS operator is properly licensed for commercial UAS operation- I urge you to DEMAND to see it, there should be no qualms from the operator to show it to you;

The very serious responsibility of commercial UAS operation

As a licensed "Pilot" of general aviation aircraft for thirty years, I fully understand the safety issues surrounding the commercial operations of UAS.  As capable as these advanced systems are, it is not enough to operate legally, one must operate safely.  Not doing so could result in the injury to the general public, and guarantee  extreme legal and financial liability for the operator AND their clients.  As evidence, let me outline several facts and incidents.

Common UAS involved with photography, videography and aerial mapping weigh at least 1.6 pounds (DJI Mavic series), and routinely weigh 3.5 pounds (DJI Phantom series), each with four motors and propellers.  For Acuity9 UAS operations, I have chosen a larger, six motor/propeller Yuneec H480 series UAS that offers in-flight motor/propeller failure redundancy that will keep it flying it it loses a motor or propeller, unlike the smaller DJI systems.  Four motor/propeller UAS will fall from the sky if they lose a motor or propeller, and this happens.  This extra redundancy of six motors compared to four raises the weight of the Acuity9 UAS to 4.5 pounds.  Enterprise UAS can weigh up to 35 pounds, with an FAA ultimate weight limit of 55 pounds.

Now, watch as a 2-3 pound Herring Gull meets up in flight with a Piper Saratoga over Fort Myers, Florida- you might want to fast-forward to 1:40...

The single engine Piper aircraft looks to be at one-thousand feet above the ground, traveling at nearly 150 knots- that is over 170 mph, and a 3 pound bird went through the wind screen and resulted in a "May-Day" call from the pilot and an emergency landing.  The pilot was very lucky.

Now, watch this video of tests and incidents regarding UAS operation, including aircraft strike testing using a DJI Phantom series model;

I'll let you do further research on YouTube- it is full of irresponsible UAS operators.  Yes, UAS operations are restricted to 400 feet in altitude, with an additional 400 feet in the case of a structure, but UAS systems also have become uncontrollable- known as "Fly-Aways", something also covered in YouTube videos and Internet forums.

Other recent incidents around the globe you may have heard of are that Heathrow Airport in London was shut down entirely for several days because of "drone incursions"- the irresponsible and possibly intentional flying of UAS near the airport, resulting in thousands of stranded passengers and millions of dollars of lost airline revenue.  And as I write this, today, the same thing happened in Dubai.

My personal thoughts are that eventually, one of these $1,500.00 advanced, three-pound, electronic and plastic flying devices operated by unknowing and irresponsible operators will result in utter tragedy.  Sadly, I am convinced of it. I attended a symposium at Tampa International Airport hosted by the FAA, attended by over one-hundred local, licensed UAS operators.  It was an open forum, and I am happy to report that the over-whelming majority were aircraft pilots such as myself.  Yet, the main concern of those of us were how the FAA was controlling unlicensed and irresponsible UAS operators, and it was clear that the FAA had no answer other than "Punitive fines and actions".  These are only reactionary measures.  They have no plan for control- yet.

The point I want to communicate is that unfortunately, we live in a very litigious society, and as a potential customer, I want you to understand I am not only a professional photographer, I have been in the aviation community as a pilot for over thirty years, and understand the safe, legal and liability-insured operations of redundantly designed equipment that other UAS operators are only learning about, or may never experience at all.  In this respect, Acuity9 offers a real value for your business, and I would like the opportunity to serve you.  But only you can make the decision on which operator you choose- I urge you to choose wisely, for all of us.